Shell
Shell (End Tag)
For Shell, JWT/Team Detroit’s Jack Crifasi art directed our efforts. We especially enjoyed a rigorous prototyping process which included very different concepts and looks until developing the drop. Bob Rashid was agency producer.
Credits:
Prototyping: Colin Cheer, Ed Rick, Ron Winter. Final Version: Elliot Jobe and Mathew Rappaport. Saam Gabbay was creative director.

