Building on our experience creating end tags for Acura, Playstation, Apple, XM Satellite Radio and more, JWT/Team Detroit approached us to create an end tag for Shell’s new national campaign.  Energy is on everyone’s mind especially now that the world has become aware of fossil fuels as finite resources.  Team Detroit wanted to focus on the preciousness of a drop of fuel.  We went through a vigorous prototyping phase together, considering very different concepts.  The end result is the most recognized energy end tag on air.  You can view it here.

Jem’s “It’s Amazing” was featured in the Sex and The City film.  We collaborated with her to bring her vision of “making it” to life, using over 25,000 photographs.  The video has over 2,000,000 views on YouTube.  You can view it here.

RPA approached us to animate ACURA’s worldwide end-tag, a first for the automaker.  A 5 month process of studies and massaging led to the final product which animates to James Spader’s voice-over. ECD was Mark Erwin and producer was Kenia Calderon.  View it here.

Saatchi & Saatchi NY’s “Anthem” was an incredibly fulfilling project helmed by Neal Foard. Saatchi’s brief called for a monochromatic treatment that matched the spirit of their existing end tag. We came up with a look that differentiated Toyota from other car manufacturers and created a world that fused traditional cell animation with 3D.  Including an off-road treadmill for the FJ.  View it here.

HUMUNCULUS has teamed up with Paul Sangster of Futurlighting annually for our voyage to the mecca of West Coast music festivals, Coachella.  We would continue to create content for Coachella’s festival projections with Paul for 5 straight years.  Yes.  We work for all-access-wristbands.

TBWA\Chiat\Day wanted to help Harman International highlight not only its new technology branded under “infotainment,” but also the various brands under its corporate umbrella.

Our approach was to build the spot around the logo itself with the idea that “everything starts from the pixel.” The pixel was information in its rawest form and Harmon International contained within it all the possibilities of information/entertainment delivery. So naturally the logo needs to explode into all these possibilities. view it here.

This is the view from our two-stage green screen shoot bringing Eric Alan’s vision of a musical Rugrats to life.  Sitting in the director’s chair is long-time collaboration partner Brumby Boylston.  You can read the full details and watch the spots here and here.

The concept came out of a collaboration with TBWA\CHIAT\DAY ECD Rob Schwartz, Saam Gabbay and Scott Ingalls.  This was the first time that Infiniti revealed the creative impulse for car design by using a “master brush stroke” in the Japanese tradition of Sumi-e.  Our goal was to create a spot that adhered to a hand-made philosophy and highlighted the car’s features, especially its bird-like doors which we transform into a flying hawk in the spot.  A secondary goal was to gently torture ourselves and make a commercial on 3 synced screens mixing 10,000 hand drawn frames and 3D for the North American Auto Show.

That would only be seen once.  View it here.

HUMUNCULUS directed Sony Playstation 2′s first US spot for TBWA\CHIAT\DAY.  The spot was used throughout the E3 Expo to launch the anticipated console.  Below, you can see it projected on a billboard over the House of Blues on Sunset Blvd.

Details and quicktime are here.

A music video for concept band TDF, a dance project between Simon Climie, Eric Clapton and Sheryl Crow.  View it here.