HUMUNCULUS : Toyota Anthem

2006

Toyota

Toyota Anthem

Saatchi & Saatchi NY’s “Anthem” was an incredibly fulfilling project helmed by Neal Foard.was an incredibly fulfilling project helmed by Neal Foard. Saatchi’s brief called for a monochromatic treatment that matched the spirit of their existing end tag. We came up with a look that differentiated Toyota from other car manufacturers and created a world that fused traditional cell animation with 3D.

HUMUNCULUS and Saatchi enjoyed a deep trust and respect which allowed us to pursue ideas together even mid-production. We wanted to have the Toyota FJ driving on an off-road treadmill for the spot but Saatchi needed to see it. While the rest of the spot was in production, Max and Christian teamed up to illustrate and then model multiple possibilities for Saatchi, which sold the concept.

For Saatchi & Saatchi NY, ECD Neal Foard. Writers Tim Leake and Jonathan Pepoon. Art directors Frank Fusco and Scott Niemczura. Janet Ronga was their amazing agency producer.

Credits:

For Humunculus, Alessandra Pasquino was producer. Kerry Horvath, Ed Rick and I worked on original storyboards. Christian Perez was lead Maya artist. Alex Sokoloff was Maya animator. Max Keane was lead illustrator and cell animator, Lauren Mayer-Beug was on After Effects, William Thinnes, Sean Hankashita, and Yvette Sosa were clean-up artists and cell animation assistants. I was director, and lead after effects animator.