2002

Apple

Apple Switch / Saam Gabbay

Well, this is hard not to share.  I was asked to be part of the now-infamous Apple campaign.  I made it all the way to the end but Apple decided to make it about Switchers only, and I ended up in the Final Cut Pro trash bin.

Duncan Milner, Eric Grunbaum were creative directors and Cheryl Childers was agency producer for TBWA\Chiat\Day.  Shot in New York City.