2000
PlayStation 2
Emotion / PS2 US Launch
This was one of the most memorable projects we had ever worked on. TBWA\CHIAT\DAY approached us to create an MOS piece that would be the first US commercial for the launch of the Playstation 2 console during E3. The catch came when we asked for a console (I don’t know if you remember but they were less than scarce). The client could not give us one, so we ended up modeling a console from spy photos on Japanese gaming sites. The console was rendered so convincingly that Sony requested to use the model for other purposes. A year later, we were approached to feature it on the PS9 commercial- another good story.
Credits:
Saam Gabbay was director and animator. Stefan Burle De Figueiredo was designer and animator. Cerraeh Laykin helped coordinate shoot and talent. Shot in Venice, CA.